Our Team

 

AMY OLIVER, MBA, BScPh, PMP, CLC

Founder + CEO

Amy Oliver is a passionate and experienced entrepreneur and business owner. She has advised and coached hundreds of healthcare leaders, teams, and business owners to drive high performance within the health and social services industries. Amy is also a sought-after keynote speaker at events and conferences related to healthcare, leadership, and social wellness.

Amy specializes in driving organizational behaviour, leadership, and operations. She holds an MBA with a dual concentration in Organizational Leadership and Health Administration. She holds a pharmacy degree, is a Certified Leadership Coach, and a globally certified Project Management Professional. Amy also holds certificates in Emotional Intelligence and Advanced Strategic Management and Leadership.

Amy is a success-driven and proven executive with a passion to assist organizations and leadership teams in the areas of entrepreneurship, operations, strategy development, project planning, leadership and engagement, and gender diversity.

Amy has won several professional practice and leadership awards locally and internationally and has been selected by the Governor-General of Canada as an emerging leader and is an alumni of the Governor General Canadian Leadership Conference.

 

ROBIN OLIVER, MBA(c), BScPh, RPh

VP, Healthcare and Creative Projects

Robin Oliver is an experienced professional with over a decade of expertise in retail pharmacy operations, complemented by a background in post-secondary education curriculum development and delivery. Passionate about contributing to positive change in organizations, Robin leverages various change and project management strategies to enhance efficiency and effectiveness.

Currently pursuing an MBA with a focus on Sustainability and Organizational Leadership at the Asper School of Business, Robin is committed to staying abreast of the latest trends in business and health practices. His licensure as a pharmacist underscores his dedication to providing valuable contributions on the front lines of the healthcare system. 

In addition to his significant role in our Healthcare portfolio, Robin takes the lead on Creative Projects. His practical leadership approach and diverse skill set position him as an asset for roles that require a blend of operational expertise, educational background, and a commitment to public service.

 

HEATHER PERFANICK, BA

Chief Operating Officer

As Chief Operating Officer at Amy Oliver + Co., Heather Perfanick is the driving force behind our internal operations and business infrastructure. With oversight of everything from financial systems and property management to team onboarding and organizational policies, Heather ensures the foundation of our company is strong, strategic, and scalable. Heather’s leadership keeps our remote and in-person operations running smoothly, enabling our team to stay focused on high-impact work. She leads the development and refinement of internal systems, supports team integration, and manages key operational processes that allow our growing company to run with clarity and cohesion. With her deep understanding of both people and process, Heather brings a rare blend of relational intelligence and operational excellence. Her steady leadership, big-picture thinking, and ability to turn ideas into action are instrumental in shaping how we work, grow, and deliver lasting value to our clients.

 

HOLLY LABELLE

Chief External Affairs Officer

Holly Labelle leads the external face and voice of Amy Oliver + Co. As Chief External Affairs Officer, she oversees everything that connects us to the outside world including client engagement, marketing and communications, public relations, partnerships, and brand strategy. With over 20 years of experience in relationship-building, outreach, and a people-first approach to leadership, Holly ensures that our values are felt just as strongly in the field as they are in our internal work. She plays a pivotal role in shaping how we show up, whether that’s through the way we tell our story, the relationships we build, the events we attend, or the clients and communities we support. Equal parts connector, strategist, and champion for healthcare leaders, Holly brings a spark to every room she walks into. Her ability to build trust, foster community, and make people feel seen is central to our company’s identity, and one of the reasons our work makes such a lasting impact.

 

BREANNE PATHUIS

Consultant, Organizational Narrative & Communication

Breanne Pathuis is a Consultant at Amy Oliver + Co, where she supports organizations in finding clarity in their message and cohesion in their internal systems. With a background in rhetoric and experience with values-based organizations like UNICEF, the Alzheimer’s Society, and the YWCA, she brings a rare mix of creative storytelling, thoughtful communication, and people-first thinking to everything she does. She helps healthcare and community-focused teams develop brand voice, build internal communications that connect and inform, and create behind-the-scenes systems that keep teams aligned and effective. Known for her creative instincts, attention to detail, and deep care for people, Breanne plays a key role in our consulting team. She helps clients build communications that reflect their values, strengthen their teams, and engage the people they serve, whether through campaign design, internal processes, or thoughtful storytelling. Her belief in inclusive, well-functioning workplaces and her ability to blend design thinking with communication make her a go-to collaborator for our clients and a core contributor to the work we do. Overall, her role sits at the intersection of storytelling, communication infrastructure, and organizational identity, deeply people- and culture-focused, with strong strategic communication depth.

 

JEN HAMILTON

Senior Consultant, Talent

Jen Hamilton is a Human Resources Professional with specialized experience in recruitment, talent development, employer branding, social media and relationship management.

She brings over 15 years of diverse recruitment experience having worked in the financial, retail, pharmacy, and healthcare sectors, both on a national and provincial level. Her experience has taken her across Canada and the US hosting post secondary institution events and seminars, and speaking on HR Leadership panels.

Jen is passionate about helping her clients find their next great hire and prides herself on supporting her clients through every step of the recruitment process.

She holds a BA from the University of Victoria, and a HR Certificate with Distinction from the British Columbia Institute of Technology. Having an interest in mental health, Jen also recently obtained her Mental Health First Aid Certificate from the Canadian Mental Health Association of Canada.

 

Dr. CARLY CREWE, MD, CCFP

Senior Consultant, Healthcare and Professional Wellness

Dr Carly Crewe is passionate about empowering individuals and organizations to reduce mental health stigma and increase access to mental health resources and support. She helps organizations develop customized plans to support their networks by implementing best practices in mental health, professional wellness and psychological safety.

Carly is a family physician, psychotherapist, business owner and entrepreneur with a special interest in mental health. She has practice experience across several provinces and in various healthcare delivery models. Her expertise and insights include practice optimization strategies and team and leadership dynamics. She is passionate about advancing women in leadership and provides executive mindset and life coaching for high performance women.

Carly is also the CEO of Eunoia Medical, an innovative virtual mental health clinic for women working with a team of incredible female doctors to revolutionize mental health care for women. After opening her clinic in early 2021, Carly was able to grow her team and scale over 1000% in her first year of operation. She is knowledgable in the implementation of telemedicine for practice owners, streamlining technology to reduce workforce demand as well as clinic identity, online branding and marketing.

Carly is also a bestselling author, podcast host and mental health content creator for online publications and organizations such as LifeSpeak.

 

JAYNE KOOI, BN

Health Content Creator and Program Support Consultant

As a registered nurse, Jayne Kooi brings a unique interprofessional perspective to her work. She enhances health program development with a patient care lens, supporting health leaders and providers in creating impactful, compassionate initiatives. Her ability to bridge the worlds of healthcare and administration makes her an invaluable asset to every project she undertakes.

Jayne is a dynamic professional who transforms the way practices operate, taking the weight of administrative tasks, social media management, and design off the shoulders of busy practice owners. From crafting engaging social media content to managing schedules with precision, Jayne streamlines operations and helps businesses thrive by fostering stronger connections with their communities.

Beyond her administrative and healthcare expertise, Jayne is a dedicated mentor, guiding nursing students through university programs and hospital placements. Her commitment to shaping the next generation of healthcare professionals reflects her passion for teaching and inspiring others.

In her free time, Jayne channels her organizational skills and creative vision into planning dance competitions across the country. With decades of experience in community-based initiatives and small business, she is a true leader, mentor, and collaborator. Jayne’s rare blend of skills and dedication continues to make a meaningful difference in the lives and businesses she supports.

 

Jenny Zaretski, B.Ed.

Manager, Community Impact & Social Innovation

With over 15 years of experience as an educator and decades in the dance and arts community, Jenny brings a unique blend of creativity, leadership, and passion for social impact to our team. Her career is defined by a deep commitment to uplifting individuals and fostering meaningful connections within communities. Energized by creating opportunities for growth and innovation, particularly in nonprofit and community-focused spaces, Jenny leads our community portfolio as the Community Impact & Social Innovation Manager.

In this role, she designs and implements programs that create lasting positive change. Jenny is passionate about working with nonprofits, youth, and initiatives that support women and community well-being, helping to build strong partnerships and develop impactful solutions to real-world challenges. Her strategic thinking, combined with hands-on program delivery, ensures that every initiative she leads is both thoughtful and effective.

Jenny's background in education and the arts fuels her creative approach to problem-solving, and her love for community-building drives her work. She thrives on collaboration and believes in the power of shared experiences to inspire growth and transformation. Whether facilitating a workshop, planning a retreat, or supporting nonprofit leaders, Jenny brings warmth, insight, and dedication to making a difference.

As part of her role, Jenny is actively engaged in the community, frequently visiting and supporting organizations dedicated to social responsibility. Her hands-on approach keeps her connected with the evolving needs and initiatives within the community, allowing her to tailor programs that are both relevant and impactful. Whether attending local events, collaborating with nonprofit leaders, or volunteering her time, Jenny's active presence reinforces her commitment to fostering positive change and building strong community relationships.

 
 

Trevor Cowie, MBA (Fin), CPA, CGA

Finance and Accounts Specialist

Trevor Cowie brings over two decades of expertise in bookkeeping, accounting, and financial consulting to Amy Oliver + Co. With an MBA in Finance and a CPA designation, Trevor is not only a trusted bookkeeping professional but also a strategic advisor who helps businesses understand and improve their financial health.

Trevor has extensive experience working with healthcare practices and the pharmacy sector, where he has managed complex financial operations, streamlined processes, and supported businesses in achieving sustainable growth. His background includes managing accounting functions for healthcare practices, and advising healthcare organizations on financial performance and strategy.

At Amy Oliver + Co, Trevor is committed to providing accurate, reliable bookkeeping services tailored to the unique needs of each client. Beyond day-to-day bookkeeping, he consults on broader financial matters, including cash flow management, budgeting, forecasting, and improving overall financial efficiency. With his expertise, healthcare practices and other businesses can rely on Trevor to deliver actionable insights and solutions that support informed decision-making and long-term success.

Known for his meticulous attention to detail and dedication to client success, Trevor builds lasting relationships with clients and financial partners alike. His combination of technical expertise, industry experience, and client-focused service makes him an invaluable part of the Amy Oliver + Co team.

 

Rachel Tadeuszow

Coordinator of Administrative Services and Communications

Rachel is our Coordinator of Administrative Services and Communications, a creative, detail-oriented powerhouse who keeps everything running smoothly behind the scenes. With a sharp design eye and a strategic approach to execution, she brings both polish and personality to everything she touches.

She supports our leadership team with high-level administrative coordination and plays a key role in preparing outreach materials, sourcing event opportunities, and building strategic contact lists. Rachel is instrumental in helping us stay connected, organized, and ready to act.

A standout area of Rachel’s work is her leadership in personal branding for clients. From assembling executive bios and designing custom portfolios to refining brand visuals and messaging, Rachel helps our clients show up with confidence and clarity. Her visual storytelling and creative instincts elevate how healthcare leaders present themselves to the world.

Known for her fun, can-do attitude and ability to turn ideas into action, Rachel brings energy and excellence to every corner of our work. She’s the behind-the-scenes magic that keeps the momentum going.

Associates

 

Larissa Kanhai

MBA, B.A. (Hons), B.Sc.

Larissa Kanhai is a strategic leader, community advocate, writer and speaker.  She is a sessional instructor with the University Manitoba and has recently published a national research study, “Bridging the Gender Gap”. With expertise in sustainability, anti-racism, and intersectional feminism, Larissa brings over 20 years of environmental and social governance (ESG) knowledge to her professional and volunteer endeavours.  Her professional philosophy is to always begin with values, to operate with integrity, and to meet clients where they are at.

Larissa holds an MBA in Sustainability and Public Enterprise, a B.A. Hons in International Development, a B.Sc. in Biology, and has a non-profit background in social justice.  An ardent proponent of continuous learning, Larissa has training in anti-racism and inclusion, conflict resolution, project management, and GBA+. She has also been awarded PROSCI Change Management certification as well as a Blue Belt in Innovation Engineering.   

Larissa is a skilled workshop facilitator, project manager, and researcher.  Her greatest impact is made through engagement and relationship building.  By exploring divergent thinking, Larissa has the skills to support behavioural and organizational change using an intersectional and decolonial lens.

Larissa identifies as a cis-gender female, first-generation Canadian, and person of colour (pronouns: she/her/elle).

 

Sridhar Nair

MBA, MCA, BCA, lssgb

Sridhar Nair is an IT professional with experience in software development, business analysis, and project management. He has a background in managing cross-functional business operations and technology projects. He is passionate about helping solve business problems through technology and systems.

Sridhar is skilled at assessing complex situations and problem-solving. Having worked in diverse international teams, he has developed an appreciation for complex dynamics. He is skilled at group facilitation and enjoys working with people with diverse perspectives.

Sridhar holds an MBA with a specialization in Supply Chain Management and Marketing, a masters degree in computer applications and is lean six sigma green belt certified.

 
Will+pic.jpg

William Grossberndt

BAPS

William Grossberndt is the Creative Director at Pencil Creek, a writing solutions company that is proud to collaborate with Amy Oliver & Co. He is a creative writer and political scientist with a passionate interest in the fine art of writing mechanics, modern business in the digital age, contemporary social issues, international relations, community governance, and the intricacies of public policy. He enjoys sharing compelling personal stories that accurately portray the lived experiences of hard-working people who are striving every day to improve themselves and their local communities.

Will brings 20 years of experience working with a variety of nonprofits and public institutions.