Meet the Team

At AOco, we help healthcare leaders and practice owners succeed. Our team blends strategic insight, creative thinking, and hands-on experience to strengthen businesses, build better teams, and create lasting impact. Every member brings their own strengths, united by a shared commitment to excellence, integrity, and care.

MBA, BScPh, PMP, CLC
Founder & CEO

Amy Oliver

Amy Oliver is founder and CEO of AOCo, where she offers strategic advisory and executive coaching to practice owners, health leaders, and purpose-led organizations.

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Amy Oliver MBA, BScPH, PMP, CLC

CEO & Founder

Amy Oliver is a respected business advisor and the founder and CEO of Amy Oliver + Co, where she provides strategic advisory services and executive coaching to practice owners, health leaders, academics, and purpose-led organizations in healthcare and community services.

Through her work, Amy has coached and advised hundreds of leaders and practice owners, helping them grow their leadership capacity, enhance team and business performance, and navigate complex operational and organizational challenges. She’s known for translating ideas and evidence into practical, clear strategies that health professionals can confidently implement in the real world.

Amy is especially committed to advancing women in leadership and equipping health leaders with the skills to create lasting, positive impact across their teams, organizations, and communities.

Amy holds a pharmacy degree and an MBA with dual concentrations in Organizational Leadership and Health Administration. She is a Certified Leadership Coach, a globally certified Project Management Professional (PMP), and holds additional certifications in Emotional Intelligence and Advanced Strategic Management and Leadership. Amy teaches in the MBA program at the Asper School of Business, is a sought-after keynote speaker, and a member of the Speakers Bureau of Canada.

Her work with healthcare leaders has helped shape stronger, more sustainable practices across Canada. Beyond the health sector, Amy is internationally recognized for her research and advocacy on gender and entrepreneurship. She is an alumna of the Governor General’s Canadian Leadership Conference and has received multiple awards for her leadership and impact. Whether working with local teams or contributing to national and global conversations, Amy brings a grounded, forward-thinking perspective to every space she’s in.

Heather Perfanick

BA
Chief Operating Officer

As Chief Operating Officer at AOco, Heather Perfanick leads internal operations and business infrastructure.

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HeatherPerfanick BA

COO

As Chief Operating Officer at Amy Oliver + Co, Heather Perfanick is the driving force behind our internal operations and business infrastructure. With oversight of everything from financial systems and property management to team onboarding and organizational policies, Heather ensures the foundation of our company is strong, strategic, and scalable.

Heather’s leadership keeps our remote and in-person operations running smoothly, enabling our team to stay focused on high-impact work. She leads the development and refinement of internal systems, supports team integration, and manages key operational processes that allow our growing company to run with clarity and cohesion.

With her deep understanding of both people and process, Heather brings a rare blend of relational intelligence and operational excellence. Her steady leadership, big-picture thinking, and ability to turn ideas into action are instrumental in shaping how we work, grow, and deliver lasting value to our clients.

MBA, BScPH, RPh
Vice President, Healthcare Sustainability & Creative Solutions

Robin Oliver

Robin is a licensed pharmacist with an MBA in Sustainability from the Asper School of Business, he focuses on healthcare sustainability, strategy, and operations

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Robin Oliver MBA, BScPH, RPh

Vice President, Healthcare Sustainability & Creative Solutions

Robin brings more than a decade of expertise in retail pharmacy operations, paired with a strong background in curriculum development and teaching at the post-secondary level. With an MBA in Sustainability from the Asper School of Business, he is focused on advancing healthcare sustainability, strategy, and operations.

As a licensed pharmacist, Robin understands the realities of frontline care and the importance of building systems that are both practical and resilient. He applies a blend of strategic insight and change management to help organizations strengthen their operations while keeping people and communities at the centre.

Alongside his healthcare work, Robin leads our Creative Projects portfolio, where his ability to combine strategy with innovation brings fresh, purposeful ideas to life. His diverse skill set and grounded leadership style make him a trusted advisor for organizations seeking sustainable solutions and meaningful change.

Jen Hamilton

BA
Director of Recruitment & Talent Innovation

Jen Hamilton is a Human Resources and Recruitment Professional with more than 15 years of recruitment experience, including 14 years in Canada's community pharmacy sector.

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Jen Hamilton BA

Director of Recruitment & Talent Innovation

Jen Hamilton is a Human Resources and Recruitment Professional with extensive experience in talent acquisition, employer branding, relationship management, and workforce development across the healthcare sector.

With more than 15 years of recruitment experience, including 14 years focused specifically within Canada’s community pharmacy sector, Jen has built a strong reputation for helping independent pharmacy owners and healthcare organizations attract and retain exceptional talent. Her work has supported pharmacies and healthcare teams from coast to coast, giving her a strong understanding of the operational and staffing realities facing both rural and urban communities across Canada.

Jen’s experience spans national and provincial recruitment initiatives across the pharmacy, healthcare, retail, and financial sectors. She is known for building authentic relationships with clients and candidates alike, and for taking a thoughtful, high-touch approach throughout every stage of the recruitment process.

BA
Director of Communications

Breanne Pathuis

Breanne is our Director of Communications, helping clients define who they are and how their work is understood inside and outside their organizations.

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Breanne Pathius BA

Director of Communications

Breanne is our Director of Communications, and the person who helps our clients define who they are, how they communicate, and how their work is understood both inside and outside their organizations.

She leads the development of clear, cohesive, and values-driven narratives, supporting organizations in articulating what they stand for and how that shows up in their day-to-day communication. Breanne ensures that messaging is not only consistent, but also meaningful and aligned with each organization’s purpose.

A key part of her role is strengthening how teams communicate internally. She designs communication systems, frameworks, and processes that improve clarity, reduce friction, and help teams stay connected and aligned. By identifying gaps and creating practical solutions, Breanne supports organizations in building stronger, more functional communication habits. She also leads communication strategy for key initiatives, helping clients shape messaging that resonates with both internal teams and external audiences. Working closely with design and content leads, she ensures ideas are brought to life in a way that is clear, thoughtful, and impactful.

Rachel Tadeuszow

Director of Client Experience

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Rachel Tadeuszow

Director of Client Experience

Rachel is our Director of Client Experience & Community, and the person who ensures every client feels supported, seen, and set up for success from the moment they begin working with us.

She leads the overall client experience at AOco, owning the day-to-day coordination, communication, and behind-the-scenes details that keep everything running seamlessly. Working closely with our advisory team, Rachel ensures that every engagement feels thoughtful, organized, and aligned with what our clients need most.

Rachel also leads our personal branding work, supporting clients in how they show up professionally. From executive bios and custom portfolios to coordinating with designers, photographers, and our marketing team, she brings clarity, creativity, and consistency to every detail. Her ability to translate someone’s work and voice into something tangible and polished is a standout part of the experience we offer.

Beyond individual client work, Rachel plays a key role in building and supporting our communities, including The Circle. She helps create spaces where connection feels natural, conversations feel real, and people can show up as themselves. Internally, Rachel is a steady and trusted presence for our team. She supports onboarding and training for new team members, helping them get comfortable with our systems and how we work, while maintaining the high standard of care and detail AOco is known for.

She is also leading our local engagement and growth in the Winnipeg market, building relationships, supporting events, and strengthening our presence within the community.

Known for her calm, can-do approach and her ability to bring both structure and warmth to everything she touches, Rachel is at the centre of how we deliver our work and how our clients experience it.

Rachel is our Director of Client Experience & Community, ensuring every client feels supported and set up for success.

Graphic Designer & Digital Brand Lead

McKenna Gair

McKenna is our Graphic Designer & Digital Brand Lead, shaping how our clients show up visually.

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McKenna Gair

Graphic Designer & Digital Brand Lead

McKenna is our Graphic Designer & Digital Brand Lead, and the person behind how our clients show up visually across everything they do.

She leads the design and execution of all visual work across AOco’s client portfolio, ensuring every piece feels cohesive, intentional, and aligned with each client’s brand. From social media content and presentations to clinic materials and brand systems, McKenna brings clarity, consistency, and a high standard of design to every detail.

Working closely with our advisory and content teams, she translates complex ideas, including clinical and strategic concepts, into visuals that are clear, professional, and easy to engage with. Her work ensures that what our clients are saying is not only understood, but also felt. McKenna also plays a key role in shaping and refining brand identities. She leads the development of brand kits, templates, and visual systems that make content creation more efficient while maintaining a polished and consistent look across platforms.

As our work continues to grow, McKenna is helping shape the future of our design function. She provides direction across all visual outputs and supports the growth of additional team members, ensuring everything we produce reflects the level of care and quality AOco is known for.

Lauren Hassett

Project Management & Operations Lead

Lauren leads how work comes together at AOco, sitting at the centre of our projects, systems, and team coordination.

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Lauren Hassett

Project Management & Operations Lead

Lauren leads how work comes together at AOco.

She sits at the centre of our projects, systems, and team coordination, ensuring that everything is clear, structured, and moving forward. From the moment a project begins, Lauren brings order to the work, defining what needs to happen, who is responsible, and how each piece fits together.

She works closely with our leadership team to translate priorities into practical, actionable workflows, building the systems that support consistent, high-quality delivery across the business. Whether it’s setting up a new client engagement, refining how we manage projects internally, or strengthening the tools our team relies on, Lauren ensures nothing is left unclear or unfinished.

CPA, CMA
Lead, Financial Operations & Bookkeeping Practice Support

Sarah Townsend

Sarah brings more than 16 years of experience as an accounting professional, holding a CPA, CMA designation and a Bachelor of Commerce (Honours).

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Sarah Townsend CPA, CMA

Financial Operations Lead & Bookkeeping Practice Support

Sarah brings more than 16 years of experience as an accounting professional, combining deep technical expertise with a strong people-first approach to client service and team support. She holds a CPA, CMA designation and a Bachelor of Commerce (Honours), and has built her career supporting organizations through thoughtful financial leadership, training, and the development of practical business systems.

Her background spans accounting support, customer success, and the design and implementation of bookkeeping and accounting software and business solutions. Sarah is known for her ability to translate complex financial concepts into clear, actionable guidance, helping teams strengthen processes, remain compliant with GAAP standards, and make confident operational decisions.

In addition to her accounting expertise, Sarah brings four years of experience in logistics and supply chain management, where she oversaw freight logistics and managed driver personnel in fast-paced, service-driven environments.

This operational lens informs her work today, allowing her to approach challenges holistically and with a strong focus on efficiency, accountability, and sustainable growth.

Sarah has experience leading teams and fostering collaborative, high-performing cultures grounded in clear communication and practical problem-solving. Creative, organized, and solutions-oriented, she thrives in dynamic environments where structure and flexibility must coexist.

Outside of her professional work, Sarah is deeply involved in her community. She is passionate about supporting children and individuals with special needs, highly engaged in minor hockey as a team manager and tournament volunteer, and actively involved in her children’s school.

Tamar Lemma

Digital Marketing Strategist

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Tamar Lemma

Digital Marketing Strategist

Tamar Lemma is a marketing and communications professional with years of experience in digital marketing, visual storytelling, content creation, and brand development. As Digital Marketing Strategist at Amy Oliver + Co., she helps clients strengthen their visibility, connect with their audiences, and communicate their value through thoughtful, engaging, and results-driven marketing strategies.

Over the course of her career, Tamar has worked with a diverse range of businesses, community organizations, non-profits, entrepreneurs, and cultural institutions. Her experience spans social media strategy, content development, campaign management, event marketing, brand storytelling, photography coordination, personal branding, and digital communications.

For more than five years, Tamar has played a key role in supporting events and community engagement initiatives, helping organizations build awareness, increase participation, and create meaningful connections with their audiences. She has worked closely with Folklorama, the world's largest and longest-running multicultural festival, which celebrates the cultural diversity of Manitoba through hundreds of performances, exhibits, and community experiences each year. Through this work, she has cultivated a strong ability to engage diverse audiences, strengthen community collaboration, and culturally responsive communications.

Known for her creativity, collaborative approach, and strong understanding of digital trends, Tamar excels at translating ideas into compelling content that resonates with audiences. She combines strategic thinking with a keen eye for visual storytelling, helping clients build trust, strengthen relationships, and grow their presence both online and within their communities.

At Amy Oliver + Co, Tamar supports clients across healthcare, professional services, non-profit, and community sectors, developing content and marketing strategies that are thoughtful, practical, and aligned with each organization's unique goals. She is passionate about helping people and organizations share their stories in ways that are meaningful, memorable, and human.

Tamar is our Digital Marketing Strategist, with years of experience in digital marketing, visual storytelling, and brand development.

BFA
Graphic Designer & Web Lead

Dani Sheedy

Dani is a graphic designer, brand designer and visual storyteller who leads web projects at AOco, shaping how clients show up online and bringing their brands to life across every screen.

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Dani Sheedy BFA

Graphic Designer & Web Lead

Dani Sheedy is a multidisciplinary designer, creative strategist, and visual storyteller with more than 15 years of experience helping organizations communicate complex ideas in meaningful, accessible, and engaging ways. As Web & Marketing Designer at AOco, she works across website design, branding, graphic design, marketing communications, digital content creation, and visual strategy.

Dani holds a Bachelor of Fine Arts, specializing in design and photography, and a diploma in Web and Graphic Design from Winnipeg Technical College. Her unique combination of artistic training and technical expertise allows her to blend creativity with functionality, creating designs that are both visually compelling and purpose driven.

Throughout her career, Dani has worked with organizations across healthcare, public health, education, hospitality, events and entertainment, retail, apparel and interiors. Her experience spans brand development, illustration, print and website design, interior layout and furniture design, packaging and merchandising, campaign development, training materials, educational resources, and digital communications.

Jules Clarke

Administrative Coordinator & Office Manager

Jules is AOco's Administrative Coordinator, bringing organization and attention to detail to everything she does.

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Jules Clarke

Administrative Coordinator & Office Manager

Jules Clarke is AOco's Administrative Coordinator, bringing exceptional organization, attention to detail, and a calm, dependable approach to everything she does. Working primarily behind the scenes, Jules helps keep projects moving, supports the leadership team, and ensures the day-to-day details that matter are never overlooked.

Before joining AOco, Jules worked as a Registered Massage Therapist, where she developed a thoughtful, client-first approach and a genuine appreciation for creating positive experiences. Today, she brings that same care, professionalism, and reliability to every interaction with clients and colleagues.

Jules thrives in collaborative environments and enjoys supporting the team in meaningful ways, whether coordinating projects, keeping systems organized, or helping ensure every client receives exceptional service. She takes pride in being someone her teammates can rely on and believes that great client experiences are built through consistency, communication, and attention to the smallest details.

BA
Pharmacy Compounding Consultant

Michele Borisenko

Michele is a Pharmacy Compounding Consultant with extensive experience in community pharmacy ownership, sterile compounding operations, and regulatory compliance.

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Michele Borisenko BA

Pharmacy Compounding Specialist

Michele Borisenko is a Pharmacy Compounding Consultant with extensive experience in community pharmacy ownership, sterile compounding operations, and regulatory compliance. Throughout her career, she specialized in building and leading high-quality compounding services, with particular expertise in sterile and hazardous sterile compounding practices, workflow development, quality assurance, and operational standards aligned with NAPRA requirements and evolving best practices.

As a former pharmacy owner, Michele brings a practical, real-world understanding of the operational, regulatory, and leadership challenges pharmacies face when developing or expanding compounding services. She is known for her thoughtful approach, strong attention to detail, and commitment to helping pharmacy teams build safe, sustainable, and patient-focused compounding operations.

Today, Michele works alongside AOco supporting pharmacies across Canada with compounding strategy, compliance readiness, operational guidance, workflow development, and quality-focused best practices. She is passionate about helping pharmacy teams strengthen their confidence, systems, and standards while creating compounding environments that support both patient safety and long-term operational success.

Junior Graphic Designer

Princess Lazo

Princess is our Junior Designer at AOco and a Graphic Design graduate from RRC Polytechnic

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Princess Lazo

Junior Graphic Designer

Princess is our Junior Designer at AOco and a recent Graphic Design graduate from RRC Polytechnic, where she built on a passion for design she discovered in high school. A lifelong artist, she works in watercolour and oil paint alongside her digital practice. Princess brings a fresh perspective, strong visual instinct, and enthusiasm for learning to every project she supports.

Associates

Our associates are an extension of our core team, trusted experts who bring specialized skills and fresh perspectives to our work. Each associate is carefully selected for their experience, values, and commitment to the high standards we hold at Amy Oliver + Co.

Whether they’re supporting leadership development, operations, creative projects, or executive support, our associates help us deliver even more depth, flexibility, and impact for the clients we serve.

Dr. Carlie Petrisor

BSc, DVM
Associate Consultant, Practice Operations & Growth

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Dr. Carlie Petrisor BSc, DVM

Associate Consultant, Practice Operations & Growth

Dr. Carlie Petrisor brings clinical expertise, healthcare business experience, and operational leadership to Amy Oliver + Co. A graduate of the Western College of Veterinary Medicine, she has extensive experience in practice ownership, healthcare operations, and team leadership across veterinary and pharmacy settings. Based in British Columbia, Carlie supports operational assessments, business reviews, and growth initiatives across Western Canada.

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Larissa Kanhai MBA, BA (Hons), B.Sc

Associate Consultant, EDIB

Larissa Kanhai is a strategic leader, community advocate, writer, and speaker. A sessional instructor at the University of Manitoba, she recently published the national research study "Bridging the Gender Gap." With over 20 years of ESG expertise, Larissa holds an MBA in Sustainability and Public Enterprise, a B.A. Hons in International Development, and a B.Sc. in Biology. She is a skilled workshop facilitator, project manager, and researcher.

Larissa Kanhai

MBA, BA (Hons), B.Sc
Associate Consultant, EDIB

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Sridhar Nair MBA, MCA, BCA, lssgb

Associate Consultant, Analytics

Sridhar Nair is an IT professional with experience in software development, business analysis, and project management, with a background in managing cross-functional business operations and technology projects. He is skilled at assessing complex situations, problem-solving, and group facilitation. Sridhar holds an MBA specializing in Supply Chain Management and Marketing, a Master's in Computer Applications, and is Lean Six Sigma Green Belt certified.

Sridhar Nair

MBA, MCA, BCA, lssgb
Associate Consultant, Analytics

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Dr. Carly Crewe MD, CCFP

Senior Associate Consultant, Healthcare

Dr. Carly Crewe is a family physician, psychotherapist, and entrepreneur with a special interest in mental health. She helps organizations implement best practices in mental health, professional wellness, and psychological safety. Carly is CEO of Eunoia Medical, a virtual mental health clinic for women that scaled over 1000% in its first year. She is also a bestselling author, podcast host, and mental health content creator.

Dr. Carly Crewe

MD, CCFP
Senior Associate Consultant, Healthcare

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Amy Hu BScPhm, MHA, CHE

Senior Consultant, Hospitals and Health Agencies

Amy Hu is a pharmacist by background and a LEADS Certified Health Executive who has spent her career helping hospitals and health systems build cultures where improvement and innovation thrive. With a master's in health administration and extensive experience leading large-scale hospital initiatives, she has trained hundreds of leaders in quality and safety and guided teams through complex change.

Amy Hu

BScPhm, MHA, CHE
Senior Consultant, Hospitals and Health Agencies