Amy Oliver, MBA, BScPh, PMP, CLC
 Founder + CEO

Heather Perfanick, BA
Chief Operating Officer

  • As Chief Operating Officer at Amy Oliver + Co., Heather Perfanick is the driving force behind our internal operations and business infrastructure. With oversight of everything from financial systems and property management to team onboarding and organizational policies, Heather ensures the foundation of our company is strong, strategic, and scalable.

    Heather’s leadership keeps our remote and in-person operations running smoothly, enabling our team to stay focused on high-impact work. She leads the development and refinement of internal systems, supports team integration, and manages key operational processes that allow our growing company to run with clarity and cohesion.

    With her deep understanding of both people and process, Heather brings a rare blend of relational intelligence and operational excellence. Her steady leadership, big-picture thinking, and ability to turn ideas into action are instrumental in shaping how we work, grow, and deliver lasting value to our clients.

    Email: heather@amyoliver.ca

  • Amy Oliver is a respected business advisor and the founder and CEO of Amy Oliver + Co, where she provides strategic advisory services and executive coaching to practice owners, health leaders, academics, and purpose-led organizations in healthcare and community services.

    Through her work, Amy has coached and advised hundreds of leaders and practice owners, helping them grow their leadership capacity, enhance team and business performance, and navigate complex operational and organizational challenges. She’s known for translating ideas and evidence into practical, clear strategies that health professionals can confidently implement in the real world. Amy is especially committed to advancing women in leadership and equipping health leaders with the skills to create lasting, positive impact across their teams, organizations, and communities.

    She is the creator of the Healthy Business series, the Womentum leadership program, and The Stack, an online platform built to help health professionals strengthen and sustain their practices.

    Amy holds a pharmacy degree and an MBA with dual concentrations in Organizational Leadership and Health Administration. She is a Certified Leadership Coach, a globally certified Project Management Professional (PMP), and holds additional certifications in Emotional Intelligence and Advanced Strategic Management and Leadership. Amy teaches in the MBA program at the Asper School of Business, is a sought-after keynote speaker, and a member of the Speakers Bureau of Canada.

    Her work with healthcare leaders has helped shape stronger, more sustainable practices across Canada. Beyond the health sector, Amy is internationally recognized for her research and advocacy on gender and entrepreneurship. She is an alumna of the Governor General’s Canadian Leadership Conference and has received multiple awards for her leadership and impact. Whether working with local teams or contributing to national and global conversations, Amy brings a grounded, forward-thinking perspective to every space she’s in.

    email: amy@amyoliver.ca

Eleanor Parks

Emmet Marsh

Holly Labelle
Chief External Affairs Officer

  • Holly Labelle leads the external face and voice of Amy Oliver + Co. As Chief External Affairs Officer, she oversees everything that connects us to the outside world including client engagement, marketing and communications, public relations, partnerships, and brand strategy.

    With over 20 years of experience in relationship-building, outreach, and a people-first approach to leadership, Holly ensures that our values are felt just as strongly in the field as they are in our internal work. She plays a pivotal role in shaping how we show up, whether that’s through the way we tell our story, the relationships we build, the events we attend, or the clients and communities we support.

    Equal parts connector, strategist, and champion for healthcare leaders, Holly brings a spark to every room she walks into. Her ability to build trust, foster community, and make people feel seen is central to our company’s identity, and one of the reasons our work makes such a lasting impact.

    Email: holly@amyoliver.ca

Emmet Marsh

Monet Goode