Common Website Mistakes Practice Owners Make, and How to Fix Them

Your website isn’t just a digital business card. It’s the front door to your practice. And in a world where people decide in seconds whether to trust you, that first impression matters…a lot. 

The problem? Most practice owners either overthink it, underthink it, or hand it off completely and hope for the best. 

Here’s the real talk: a beautiful website isn’t enough if it doesn’t do its job. And the websites that do their job have a few things in common and a few mistakes they’re smart enough to avoid. 

Let’s break it down. One of the biggest mistakes? Making your website all about you and forgetting about the person reading it. Yes, your credentials and experience matter. But if your homepage reads like a resumé instead of a conversation, you’re missing the mark. People land on your site because they have a problem they need solved. They’re asking, Can you help me? Can I trust you? Is this the right fit for me? 

If you’re not answering those questions fast, they’re bouncing to the next option. 

Another common trap? Burying the call to action. If someone has to click six different pages to figure out how to book an appointment, you’ve already lost them. Your website needs to make the next step obvious. Button. Form. Phone number. Whatever it is, make it stupid easy. People aren’t lazy. They’re busy. Respect their time. 

Then there’s the classic mistake of overcomplicating everything. If your site is crammed with too much text, ten different font styles, and stock photos of strangers in lab coats awkwardly smiling, it’s overwhelming, not impressive.  

Clean, clear, and human wins every time. Your website shouldn’t look like everyone else’s. It should feel like you. And let’s talk about mobile for a second. If your website looks beautiful on your laptop but falls apart on a phone, that’s a huge problem. Most people are finding you on their phones first. If they have to pinch, zoom, or squint, they’re clicking away.. fast. Mobile-first isn’t optional anymore. It’s the baseline.  

Finally, the silent killer: no personality. A website that’s technically fine but feels cold, clinical, or forgettable is a website that isn’t working for you. People want to feel something when they land on your page. They want to know who they’re trusting with their health, their time, and their money. Your voice, your vibe, your values… they should be all over it. 

We’re Here to Help 

At Amy Oliver + Co., we offer Social Media Solutions and Marketing & Advertising Support to help your business show up consistently, professionally, and authentically online.

To learn more click here.